Image in Progress
PHOTOGRAPHY IS A LIFESTILE
Although this is called “Artist Diary” I don’t like to be called artist, I’m a photographer. I know it sounds controversial because photography is an art, but I never thought to make art, I make photographs, and I make them to please myself first. You know, if you try to please everyone, you end up to please no one.
Photography is more than a job for me, it’s a lifestyle. I mean, it’s not that kind of job which you stop to think about when you get back home, or when you take some days off. As a photographer I’m never off, I feel like I’m working 24 hours a day, or I could say I’m not working at all… it’s a point of view!
A matter of inspiration
I look at photographs almost everyday, beside books and galleries, sites such as tumblr and pinterest are perfect for a quick view, and I have a folder where I put all the photos I like. It’s a matter of personal improvement. I especially love to see at the masters from the past. Brassai, Newton, Bourdin, David Bailey, Bert Hardy, just to name a few, I guess I’m influenced by them, but inspiration comes from the everyday life, you know just walking a street, or by taking a lunch in a restaurant, or whatever I do, anything can be of inspiration. I often look at people, a sort of voyeur, I like to see what they do, how they move, how they wear, and I imagine stories or situations, about them.
Same time ago I was in London, walking fast, and I had my camera with me so I just shot some pics, I was inspired by the atmosphere, almost the same of my dreams. I’m now planning a series of shoots based on it.
A niche market for anyone
My market spans from private to commercial clients, actually anyone who like my style and my vision can hire me. In fact my photographs have been appeared in a variety of magazines from lifestyle to fashion, from automobiles to airplanes, from glamour to erotic. This is something that I like because I don’t want to stick with one market only or being labeled as a “fashion photographer” or “portrait photographer”. I have one vision, and I put that vision in each and every photo. Actually my clients buy my vision. It’s some years now I’m working with private clients as well. I mean, people, especially couples, who want to book a private session at their home, or hotel room. They want me to shoot their intimacy with my style. I love that. It’s very stimulating and challenging, and I have the chance to know very interesting people. Those photos will never get published, but I love to think there are people around the world who own my photographs as a memory of a very particular moment of their life. A memory that last forever.
By the other side, marketing is my weakness, I don’t like at all. It’s not funny, and I feel like I’m invading the privacy of someone else. Maybe because I care about my privacy and I don’t want to be disturbed with unsolicited stuff. It’s good only when people contact me directly. Thankfully the word of mouth is still a good marketing tool.
An autobiography photography
There is all myself in my pictures. I live my contrasts, my passions, my obsessions, and I put them all in my photographs which are a sort of an autobiography. Lately I’m more focused in storytelling, there can be a whole story in one single photograph. When there is a story there is a memory. I’ve noticed the more I grow old, the more I look at photos from the past. They tell a story, they’re evocative and emotional. I never considered that much this aspect of photography. When I look at an old portrait photo I travel with my mind, I try to imagine that person in her life, in her era. That’s what I want from my photos, and it’s funny because anyone can build a story starting from a pic.